Today’s consumers are increasingly looking for products and services that are compatible with their values and lifestyle. This trend isn’t lost on BigTech companies, who have been adapting offers to create ultra-personalized experiences.
We are using new payment methods without abandoning the former, and this multiplicity of means is transforming the shopping journey for a seamless experience.
Some things would have been hard to imagine just a decade ago. A world without cash for instance, but things are changing fast. All over the globe, the payment industry is undergoing major transformations at an unprecedented pace.